{"id":33455,"date":"2021-05-12T23:31:03","date_gmt":"2021-05-12T15:31:03","guid":{"rendered":"https:\/\/londonartsgroup.com\/?p=33455"},"modified":"2023-05-23T00:07:47","modified_gmt":"2023-05-22T16:07:47","slug":"mr-schuster-sells-his-etchings-just-like-soap-powder","status":"publish","type":"post","link":"https:\/\/londonartsgroup.com\/mr-schuster-sells-his-etchings-just-like-soap-powder\/","title":{"rendered":"Mr Schuster Sells His Etchings Just Like Soap Powder"},"content":{"rendered":"\r\n

EUGENE SCHUSTER has made an extremely good thing out of etchings.<\/h3>\r\n

DOREEN KING, Evening News, London 1968<\/h6>\r\n

He’s a bright young American who had the brainwave of selling modern art as aggressively as detergent, and as simply as groceries.<\/p>\r\n

At his Bond-street, London, galleries the casual customer can riffle through racks of unframed lithographs. Just after admiring the work of a young British artist – price around 8 to 12 guineas business that turned -you realise the next item is a \u00a32,500 Picasso.<\/p>\r\n

Schuster is a stocky, fast-talking 32-year-old. He’s an enthusiast who who came to London as a Fulbright scholar four years ago. He was then a professor of art, living with wife, Barbara, on a \u00a315- edition a-week grant and her earnings as a teacher.<\/p>\r\n

Now he’s a modern art impresario who jets. 150,000 miles a year. With an international business that turned over\u00a0 two million pounds last year.\u00a0\u00a0<\/p>\r\n

\"Pablo
Pablo Picasso Te\u0302te de femme, 1962 Linocut in colors, on Arches paper<\/figcaption><\/figure>\r\n

He is an enthusiast who says; ” Today there is no reason why art should be the prerogative of the wealthy. Graphics – limited edition prints of originals<\/span> by famous artists – are a way for people to buy an artist’s own work at a price that they can afford.”<\/p>\r\n

\u201cIn 1966 you could buy a Picasso lithograph for about \u00a3300. Today that sells for \u00a32,500. But a Picasso drawing would cost at least \u00a35,000 and a painting, \u00a340,000. There’s no finer investment.\u201d<\/p>\r\n

ACCIDENT<\/strong>
His business started almost by accident when he bought a painting by the German surrealist, Max Ernst, at an auction. \u201cThe man who’d been bidding against me came up afterwards and offered me \u00a3200 more than I paid for the same picture, I began to see there was money in art dealing.”<\/p>\r\n

He grins wryly. \u201cBarbara married me because she thought she was going to lead a quiet academic life.\u201d<\/p>\r\n

Instead, the Schusters spend summers in London, the rest of the year in Detroit and New York, headquarters of his other branches.<\/p>\r\n

His latest project is installing a computer to keep track of the 50,000 works of art he has in stock. He’s also planning to acquire a film company and a publishing company.<\/p>\r\n

\r\n
“I am \u201d Schuster announces happily, “in the cultural enrichment business.\u201d<\/h5>\r\n<\/blockquote>\r\n

And business it seems is booming.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

EUGENE SCHUSTER has made an extremely good thing out of etchings. DOREEN KING, Evening News, London 1968 He’s a bright young American who had the brainwave of selling modern art as aggressively as detergent, and as simply as groceries. At his Bond-street, London, galleries the casual customer can riffle through racks of unframed lithographs. Just …<\/p>\n

Mr Schuster Sells His Etchings Just Like Soap Powder<\/span> Read More »<\/a><\/p>\n","protected":false},"author":5,"featured_media":33543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[571],"tags":[584,587],"yoast_head":"\nMr Schuster Sells His Etchings Just Like Soap Powder - LONDON ARTS GROUP<\/title>\n<meta name=\"description\" content=\"Eugene Schuster is a stocky, fast-talking 32-year-old. 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